Case study · Real client results

Crossroads Truck Equipment: search visibility growth.

After rebuilding the website, strengthening the SEO foundation, cleaning up indexing issues, and adding focused service pages, Crossroads began showing up far more often in Google Search.

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Crossroads Truck Equipment website on a laptop

Measured Google Search growth

The numbers, from Google itself.

These results come from Google Search Console exports reviewed during EffingTech’s ongoing website and SEO work for Crossroads, Aug. 13 through Oct. 9, 2026.

Google Search clicks37412Up more than 1,000% since the first reviewed report.

Google Search impressions1,29610,843More than 8x the visibility in Google Search.

Click-through rate2.85%3.80%Visibility grew while CTR held steady and improved slightly.

Average position10.088.46Average ranking improved while impressions expanded.

Growth over time

Eight weeks of steady climb.

Running totals from each Search Console report. Hover or tap the charts for each report’s number.

Google Search clicksRunning Search Console report totals

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Report date	Google Search clicks
Aug 13	37
Aug 21	102
Sep 4	185
Sep 18	261
Oct 2	366
Oct 9	412

Google Search impressionsRunning Search Console impression totals

View as table

Report date	Google Search impressions
Aug 13	1,296
Aug 21	2,502
Sep 4	5,165
Sep 18	7,437
Oct 2	9,666
Oct 9	10,843

What we did

SEO cleanup with a real business purpose.

Rebuilt and modernized the website structure

Submitted and corrected sitemap and indexing signals

Cleaned up redirects, outdated URLs, and missing pages

Improved page titles, metadata, and social previews

Added focused service and location pages

Built Facebook and social landing pages for real campaigns

Created new SEO-focused pages for hydraulic hoses and wheel alignment

Monitored Google Search Console reports over time

What this means

Cleaner websites are easier to find.

Crossroads now shows up more often in Google Search, earns more clicks, and is building stronger visibility for branded, location-based, and service-related searches.

This project shows how a cleaner website, focused service pages, technical SEO cleanup, and ongoing Search Console review can help a local business become easier to find online.

37 → 412clicks1,296 → 10,843impressions

Want results like this for your business?

EffingTech helps local businesses clean up their websites, improve Google visibility, and turn online traffic into real customer action.

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Results are based on Google Search Console reports for Crossroads Truck Equipment. Search performance varies by business, market, competition, and ongoing activity.