Website + SEO + Social pages
Crossroads Truck Equipment
Website modernization, Search Console cleanup, service pages, social landing pages, redirect cleanup, and seasonal campaigns.
Read the SEO case study: 37 → 412 clicks → View project →Websites · SEO · Website Care · Tech Guidance
Make your business easier to find and easier to trust.
Local, experienced help with your website, your Google presence, and the technology decisions in between. Based in Effingham, serving Central Illinois.
Local to Effingham County
Small team, personal service
Enterprise IT experience
Ongoing care, not a one-off
How we help
Practical help for local businesses.
Better websites, better Google visibility, and someone who keeps the digital details from falling through the cracks.
Website Design & Redesign
Mobile-friendly sites that explain what you do, where you serve, and how customers take the next step.
Website design →SEO & Google Cleanup
Search Console reviews, sitemaps, redirects, page titles, local service pages, and your Google Business Profile.
SEO cleanup →Monthly plan
Website Care
Updates, new pages, seasonal promotions, Facebook landing pages, and monitoring, so your site never goes stale.
Website care →Technology Guidance
An experienced second opinion on vendors, IT projects, and tech decisions, without hiring a full-time IT leader.
Technology consulting →How we build
From first sketch to live on Google.
Scroll to watch a website come together, the same way yours would.
01
Strategy
We start with your customers: who they are, what they search for, and what you want them to do. The result is a simple plan for every page.
02
Design
Colors, type, and layout that fit your business, not a template. You see it and sign off before anything gets built.
03
Build
Real content, fast pages, and a layout that works on every phone, tablet, and desktop.
04
Launch & care
Redirects, sitemaps, and Google Search Console handled, so customers can actually find you. Then we keep it current.
Websites · Google · Social
Your business, seen clearly.
When your website, Google listing, and Facebook page all tell the same story, customers find you and trust what they see.
How local visibility worksRecent work
Real businesses, real results.
Brand + Website
FleetMaster Truck Parts & Service
Focused one-page launch, local truck-service positioning, tire and service content, Google indexing, and ongoing SEO reporting.
View project →
Who you’ll work with
Decades of IT experience. Generations of Effingham roots.
I’m Mel Hirtzel. My career ran from help desk and infrastructure to Director of IT, enterprise project management, and MSP leadership, across healthcare, government, manufacturing, and retail.
My family has farmed and run businesses in Effingham County for generations; my parents operated Hirtzel Coin Laundry for 30 years. That’s how we approach this work: know the people you serve, do good work, and stand behind it.
EffingTech is small on purpose. When you call, you reach the people doing the work, not a call center.
More about EffingTech →Built in-house
Software we build because we want it to exist.
Passion projects designed and developed here in Effingham. The same care goes into every client project.
Live
Real data, not a screenshot.
This card is pulling current Effingham conditions from the National Weather Service right now, the same way our Effing’ Weather Live web app does.
Open Effing’ Weather Live →
Effingham, ILLoading…--°Fetching live conditions…
Live data isn’t available right now. Open Effing’ Weather Live
Source: National Weather Service · api.weather.gov
Effing’ WeatherLocal-first Windows weather with official NOAA/NWS radar, alerts, travel resources, and a working live web edition.Explore Effing’ Weather →
Theme Studio 11A complete Windows 11 theme workspace for multi-monitor wallpapers, icons, cursors, sounds, and appearance.Explore Theme Studio 11 →
Effing’ AirspaceA Windows ADS-B app built around a FlightAware receiver, with local radar, live boards, and coverage insight.Explore Effing’ Airspace →
Have a website that needs help?
Send the link. We’ll look at the site, your Google visibility, pages, and forms, and tell you the practical next steps. No pressure, no sales pitch.